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Latest Version of StayinFront CRM Mobile Offers Enhanced Configurability, Flexibility and Synchronisation

February 13th, 2006

StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems, today announced details of the latest release of StayinFront CRM Mobile, which can run as a standalone CRM application or augment an enterprise implementation of StayinFront CRM. Version 9.3 adds features tailored to the needs of remote sales and field workers across the globe, including those who rely on PDA (personal digital assistant) devices.

With StayinFront CRM Mobile 9.3, organisations can deploy a broad range of features and functionality in a handheld application. This includes: sales and field force automation, customer management, order entry, sample tracking, and much more – on a variety of mobile computing hardware supporting Microsoft Windows® 2005.

StayinFront CRM Mobile 9.3 also features an enhanced user interface that is task driven and pen optimized. The application is fast, easy to use and supports each company’s specific requirements. StayinFront Mobile provides industry applications that are easy to configure, which can include electronic signature capture for sample management and order processing.

StayinFront CRM Mobile has been designed to utilise multiple synchronization technologies including always-on “trickle-mode,” where changes are automatically synchronised soon after they are made to the PDA on a continuous basis throughout the day; timed, which allows for automated synchronisations at pre-determined times throughout the day; and hard connected, using standard phone lines or high-speed Internet connections. StayinFront CRM Mobile utilises compressed field-level synchronisation, ensuring the least amount of data possible is transmitted while making certain the synchronisations are reduced.

Tony Bullen, chief technology officer for StayinFront, stated, “Through our aggressive R&D efforts, we have designed StayinFront CRM Mobile 9.3 to give companies fast and cost-effective workforce productivity. This product has very efficient synchronisation capabilities, which are key in wireless deployments. We have also enhanced the user interface and improved the configurability to ensure mobile user always have easy-to-access business-critical information at their fingertips.”

Field-proven, StayinFront CRM Mobile has been deployed in some of the world’s most demanding computing environments. StayinFront CRM Mobile was also recently profiled in Frost & Sullivan’s North American Mobile CRM Markets 2005 (Report No.F643-76), released on December 22, 2005.

According to Arun Ranganath, Industry Analyst at Frost & Sullivan, “The mobile CRM market is likely to be a key growth driver for the overall CRM industry in the next five years. Organisations are inclined to provide their mobile workers with empowered solutions to achieve higher productivity, efficiency and effectiveness, from their field force. This creates the opportunity for mobile CRM vendors to achieve higher penetration into the market and expand user adoption.”

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