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Laptops Sidelined By Mobile Devices

June 7th, 2006

Small mobile devices such as PDAs, smart phones and tablets are increasingly being favoured by UK enterprises, according to the findings of a new White Paper launched today. According to the study, titled ‘The mobile world at work’, laptops will account for a mere third of a firm’s mobile estate by 2010.

The White Paper, commissioned by Avanade, the Accenture and Microsoft joint venture and global technology integrator for Microsoft enterprise platforms, shows there is no sign of mobile investment slowing down as organisations look to capitalise on the latest technologies. Two thirds of firms expect to increase spend on mobile tools and platforms by 2010. Specifically, two thirds of UK companies plan to increase their use of PDAs and BlackBerrys, while half intend to increase investment in 3G phones and tablets.

According to the study, the biggest barrier to introducing mobile strategies is security fears as concerns around data privacy, patch/anti-virus management and authentication continue to undermine efforts to develop effective mobile working.

“Work-life flexibility and the empowerment of mobile workers are huge business issues, and it’s great to see that mobile working is firmly on the IT agenda. It means that organisations have recognised the impact mobile technology can make to the bottom line,” said Steve Butcher, mobility community lead at Avanade. “The fact that half of the organisations surveyed believe that mobility has increased their competitive edge suggests that we are gearing up for the next generation of mobile working.”

“Simply deploying mobile technology is not going to help gain against the competition: organisations must take a closer look at their mobile strategy. The laptop will no longer be the predominant means of mobile communication in business, and companies must differentiate and innovate to reap the rewards,” he added. “We are already seeing employees using laptops as well as a more advanced mobile device, and laptops will increasingly be left in the office. The firms that successfully use mobile technology to drive their competitive edge will be those who can efficiently manage the mobile workforce, converge numerous devices on one technology platform and adapt to how employees want to work.”

Avanade, the technology integrator, and one of Europe’s fastest growing IT companies, commissioned Coleman Parkes to interview 210 CIOs from the top 250 organisations in the UK, France, Germany, Italy, Spain, Netherlands and Nordic countries. It covered companies across sectors including pharmaceutical, telecoms, financial services and petro-chemical.

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