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Google vs. Yahoo! – Conquering the mobile market

October 28th, 2004

Just a few weeks after Google introduced Google SMS – Google’s mobile search service, the Sunnyvale, Calif.-based Internet media company Yahoo! expanded its search services to the mobile market, said the company on Wednesday.

While Google SMS (Short Message Service) provides text-only results, Yahoo! offer a more comprehensive features set – local, image and web search as well as maps, stock information, mobile games and icons – a feature where a user click and call a VoIP (Voice over Internet Protocol).

The move by Google and Yahoo! addresses the rapid growth of mobile users and the importance of mobile content, and the plan to expand beyond the online user community.

Though the mobile content open a new revenue source, both Google and Yahoo! offer the service for free, but they admitted that they might commercialize the service once it get popular.

At moment, Yahoo! service available to Cingular Wireless, AT&T Wireless and Sprint Wireless subscribers.


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