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Bocada NOWTM Delivers Lowest Total Cost of Ownership Data Protection Management Platform

June 29th, 2006

Bocada, Inc., the widely recognised leader in data protection management software, today announced the launch of Bocada NOWTM, a revolutionary program that simplifies the acquisition and implementation of the company’s award-winning Bocada® Enterprise software. Bocada NOW is a unique marriage of a flexible, subscription pricing model, a streamlined customer engagement practice and a rapid deployment process uniquely enabled by the patented, agentless, multi-vendor architecture of Bocada Enterprise 4.

“Bocada always has been keenly focused on providing and maintaining the greatest total return to its customers, taking into account the cost of product acquisition, deployment and maintenance costs,” said Drake Pruitt, executive vice president of products and marketing for Bocada. “As with all of our advancements in data protection management, Bocada NOW is a direct result of feedback from our more than 200 enterprise customers, leading global managed services providers, reseller partners, and prospects that we work with every day.”

To create the Bocada NOW program, Bocada spent the past two quarters refining its customer engagement and management processes and pilot-tested the program with leading mid-market and enterprise prospects from the financial services, manufacturing, life sciences, oil and gas, and consumer verticals. Bocada NOW customer, and leading hedge fund technology services provider, Richard Fleischman and Associates found the simplified process and subscription pricing model greatly reduced their purchase cycle and cost.

“The Bocada NOW program made it very easy for us to acquire the market-leading data protection management solution from Bocada, while at the same time reducing evaluation and acquisition costs,” said Alex Parrino, member of the data integrity team at Richard Fleischman and Associates. “It has been a pleasure working with Bocada. They have been straightforward, direct and met their commitments.”

Bocada NOW helps extend the availability of the Bocada Enterprise 4 platform to meet growing demand from division-level enterprise and mid-market segments of the market that are looking for ways to acquire critical tools for their IT services employees without having to pre-establish a global standard or make global commitments to a product. Whether as part of staged implementation, a division-level deployment or to meet the requirements of limited duration projects, Bocada NOW includes 1, 2 or 3-year subscription terms and a simplified cost-per-client licensing model. The program also includes a standard, 30-day acceptance clause that enables risk-free acquisition of the market’s leading data protection management solution.

“This is a very good move by Bocada. As they have for years, Bocada is driving the evolution of the entire category by providing increased customer flexibility and controls,” said Brad O´Neill, senior analyst at Taneja Group. “The NOW Program is an industry first, and it’s a customer engagement approach that will further accelerate adoption of their product into the mid-market.”

Program Details

Bocada NOW is available immediately for purchasers of Bocada Enterprise 4, the industry-leading solution that automates the collection, storage, and delivery of information necessary for data protection services professionals to meet the recovery and compliance requirements for their businesses.

Subscription pricing begins at $7,500 per year for the application and first 500 licensed units, including maintenance and support. Implementation, training and custom services work is provided by Bocada Customer Services and is quoted separately.

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